Who we are

Launch PR is a NZ PR company for audacious startups. We offer big agency experience, thinking and creativity, without the $10 000 agency retainer. With over 20 years of experience working with the world’s biggest brands and high-growth startups, we’re hyper-focused on helping startups tell their story; and be heard. We know you’re passionate about your product, and you don’t have time to waste. We’ll help you become a thought leader in your space, creating credibility and authority. We’ll help you get results.

What we do

As an extension of your in-house team, we’ll guide, train and support you through the world of PR. From developing your positioning (an ‘angle’ and ‘pitch’) for launch, to helping you scale your media approach for on-going success, we'll help position you as a category leader.

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Dream it

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Launch it

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Boots on the moon

Meet the founder, Jody Boshoff

Jody has 20 years of PR/media experience. She’s worked extensively as a journalist and understands the newsroom and news cycle intimately. She knows what gets a journalist’s attention; and what doesn’t. Every pitch she writes for her clients is aimed at ‘rising above the noise’ to defy gravity.

She’s been called a media magician and can craft an attention-grabbing news story for any business, anywhere, anytime. As a master storyteller, she’s mentored countless corporates and startups on ‘how to PR their way to success.

She’s run her own PR agency for over a decade and her inside secrets will empower and inspire you to leverage PR as a springboard for growth. She’ll help you stand out from competitors by, quite literally, hogging the airwaves.

She’s also a passionate business leader who has held senior marketing and communication roles in big businesses and startups, giving her a unique understanding of what matters to diverse stakeholder groups including investors, potential employees, and most importantly, customers.

She’s a sought-after speaker on startup marketing and PR with a simple message to every company she works with: Tell your story; Be heard!

Contact us

We can't wait to help you tell your story!

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    What Launch PR customers are saying

    Brands we have pitched for; pitched stories on; or mentored

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    News and updates

    Check out our latest news